Avoiding Product Failure: 7 Mistakes That Will Sabotage Your Success
Intuition assumes that developing a superior product will automatically drive customers to purchase. The reality is that excellent...
Typical Pitfalls of New Business Startups
There is nothing quite like fulfilling the American Dream and owning your own business. Time and again, new businesses make critical...
Confirmation Bias
What it is: Confirmation bias, also called opinion bias, is the tendency to search for and interpret information in a way that confirms...
Perspective
Very often, an "outside vision" can bring fresh perspective to a situation. Have you ever walked into a business and thought "Wow, I...
Removing Emotional Bias from Decision-Making
I summarize emotional bias as a bias we have towards a subject or idea for which we have created an unconscious preference or opinion....